Digipack Analysis

Alesana is an American rock band, which combines different subgenres from hardcore, metalcore to screamo. The album I'm describing above is their 5th album. Two members of the band started writing short stories and the songs for the albums are being written around them - this was for the last two albums.
"The Emptiness" and "A Place Where the Sun is Silent" are both of the albums built around the story.
It's not only the digipack that follows the story but also the website & the music videos support and follow the theme of the album itself.

This task has helped me to see what I need for my Digipack when I create it and how can I make it creative and interesting & desirable to the audience. This is important because I need to make sure I can make it desirable enough so that they buy the album in a shop instead of downloading it off of Internet in mp3 form.